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Basic introduction to Xiaomi phones and phone model positioning

Basic introduction to Xiaomi phones and phone model positioning

Basic Introduction

Xiaomi Mobile is a MIUI platform smartphone developed by Xiaomi Technology and manufactured by Invista and Foxconn. Xiaomi’s logo is a “MI” shape, which is the abbreviation of Mobile Internet, and its design concept is: created for enthusiasts, using online sales model.

Company History

Xiaomi (MI, full name: Beijing Xiaomi Technology Co., Ltd.) is a mobile Internet company focused on the development of smart hardware and electronic products, as well as an innovative technology company focused on high-end smartphones, Internet TVs, and the smart home ecosystem, founded by Lei Jun in April 2010 in Beijing. On December 20, 2010, Xiaomi completed its Series B financing round of $31 million.In December 2014, Xiaomi took a stake in Midea Group.On July 9, 2018, Xiaomi went public in Hong Kong. In May 2019, Xiaomi Information signed a strategic cooperation agreement with Purple Sky Technology, which will effectively combine its own rich new media advertising business experience advantages with the advantages of Xiaomi Group’s Xiaomi Information OTT advertising resources or IoT advertising resources, and jointly promote the sustainable and healthy development of both parties’ modern media business.

Mobile phone model (mi series)

Xiaomi’s phone models

MI MIX (Xiaomi’s premium series with a focus on black technology and unique phone designs, the latest model currently on sale is the Mi Mix Alpha, and the mix4 is said to be coming soon)

MI Digital Series (Xiaomi’s main flagship without the extra letter combinations, the more classic being the Mi 6, the latest model currently on sale being the Mi 10, with the pro being the higher-end complementary version)

MI MAX (Xiaomi’s large-screen mid-range series of phones. The newest model, the Mi MAX 4, is now coming out with a 7.0-inch screen and a larger battery)

MI CC (the latest pioneering series, June 21, 2019, Xiaomi officially released a new phone series: the Mi CC. positioned as a trendy phone for young people, the latest model currently on sale is the CC9, pro is a higher-end complementary version)

(The following series has been cancelled)

MI Note (originally positioned as a high-end large-screen flagship, the screen is mainly about 5.5 inches, the series has not yet been updated should have been canceled, the latest model is the Xiaomi Mi Note 3)

MI S/SPLUS (Xiaomi’s main flagship of the supplementary version of the phone, PLUS stands for the version of the big screen, the series has not yet been updated should have been canceled, the latest model is the Mi 5S,5SPLUS,)

MI X (Xiaomi’s mid-range series that focuses on offline sales, the series has not been updated for two years now should be cancelled, the latest model is the Mi 6X Hatsune Miku Future Limited Edition in April ’18)

MI C (Xiaomi’s low-end series, mainly small screen phones, the series has not been updated for two years now should be cancelled, the latest model is the 6C, equipped with a surging S2 processor)

MI A (Xiaomi’s low-end series of mobile phones, with model number Mi 2A, which should be cancelled now that the series has not been updated for a long time)

Phone model (Redmi/redmi series)

Xiaomi’s phone models

REDMI NOTE (Redmi’s mid-range series, focusing on the big screen, currently in the phone models are Redmi Note 8, pro is a higher-end complementary version )

REDMI K (a high-end series in Redmi, aimed at the young and fashionable crowd, with the latest model currently being the k30pro).

REDMI A (Redmi Low End Series, also known as Youth Edition, the latest model is currently 8A)

(The following series has been cancelled)

REDMI NOTE X (Redmi’s mid-range series, the main colorful body, the series has not been updated for three years should be canceled currently the latest model is the Redmi Note 4X)

REDMI PRO (Redmi’s high-end series, currently only Redmi pro, which should be cancelled now that the series has not been updated for a long time)

REDMI S (Redmi’s mid-range series, mainly Redmi 1S, Redmi 3S, currently the series has not been updated for a long time should be cancelled)

REDMI (Redmi mid-range series, currently on sale with the Redmi 4, the main focus is on battery life, the series has not been updated for a long time should be cancelled)

REDMI X (Redmi low-end model, currently on sale is the Redmi 4X, the main focus of the range, currently the series long without update should be canceled)

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